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Article Spinning promises to increase search engine rankings and traffic by recycling existing articles. No more auto generated junk, claims one software developer, alas there is still no fix as yet for the auto generated blandness. Sure, article spinning has evolved over the last couple of years but even so spun content could still damage your credibility. Unless you proof read every spun article you could inadvertently be sending out the wrong message to your target readers. However, it might all be academic anyway if your article spinning efforts are being foiled by Google’s sophisticated duplicate content filters.

Can Spun Content Beat Duplicate Content Filters

Visit almost any site promoting article spinning software and you will be treated to the obligatory before and after text snippets, and very impressive they are. But search engines don’t read the same way as humans, nor do they consider every word contained in an article. In order to evaluate each document objectively stop words and punctuation are removed and the remaining words converted to their root. What is left is a single block of text that is virtually incomprehensible to the human reader.  The block of text below is how a search engine would see the opening paragraph of this article.

article spin promis increase search engine rank back link traffic recycle exist article more auto gener junk claim softwar develop fix auto gener bland sure article spin evolve over last coupl year even spun content damage credibl unless proof read everi spun article inadvert send wrong messag target reader academ article spin effort foil google sophist duplic content filter

In order to establish context and relevancy search engines analyze text at a much lower level than that of the intended reader. This creates a massive problem for article spinners. Firstly by removing stop words the word count of any article is reduced by about 40%. Then there is stemming to contend with, for example the words photo, photograph, photographed, photography, photographic, photogenic and any plural versions are all stemmed from the same root. This means that any substitution of words sharing the same root will have absolutely no effect; they will ultimately be seen as one and the same.

In search engine parlance the above process is known as normalization and it dramatically reduces the amount of words that article spinners can effectively control and substitute. Also the the choice of words that can be substituted have to be chosen carefully. This is a serious blow to the effectiveness of article spinning, and perhaps explains why spun articles don’t rank for competitive terms.

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